In a world of acronyms (and Microsoft loves acronyms) you may be wondering what xRM stands for. xRM is really an extension or evolution of the Microsoft Dynamics CRM (Customer Relationship Management) product. Because Microsoft Dynamics CRM sits on the .Net platform it is much more than a traditional CRM product. Instead, a better way of viewing Microsoft Dynamics CRM is as a rapid development platform with out of the box CRM functionality, capable of instantly leveraging the .Net platform, and a vast array of other applications.
What does the ‘x’ in xRM stand for? That’s easy, in today’s business environment companies demand the ability to manage anything (X=anything), not simply relationships with customers. xRM is the idea of extending the Dynamics CRM platform beyond traditional uses of CRM. We love the idea of working with Dynamics CRM in this creative way to solve a wide array of problems and business needs. In the coming weeks we’ll post numerous examples of how we’ve worked with many of our clients in this way. These examples will highlight the abilities and flexibility of the Dynamics CRM platform.